A lot of times on our podcast we dive into startups and smaller companies in robotics. Today’s talk is unique in that Brady Watkins gives us insight into how a big company like Softbank Robotics looks into the Robotics market.
we think scale first, (the) difference from a startup is our goal isn’t to think what’s the first 10 to 20, but we need to think what’s the first 20,000 look like. – Brady Watkins
Brady Watkins is the President and General Manager at Softbank Robotics America. During his career at Softbank, he helped to scale and commercialize Whiz, the collaborative robot vacuum designed to work alongside cleaning teams. Watkins played a key role in scaling the production to 20,000 units deployed globally.
Prior to his time at SBRA, Watkins was the Director of Sales, Planning, and Integration at Ubisoft, where he held several positions over the course of 10 years.