Target’s AI Gamble: Empowering Staff or Replacing Them?

Target’s AI Gamble: Empowering Staff or Replacing Them?

Target’s recent announcement of a chain-wide rollout for their Store Companion chatbot, a GenAI (Generative Artificial Intelligence) tool, has sparked a wave of interest. While the press release (Target Corporation, June 20, 2024) touts benefits like increased efficiency and improved support for team members, some industry watchers are raising questions about the potential impact on...

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